I am the guild leader of my guild Windfall. And I have been dealing with a problem some of you can probably relate with. We are wanting to be a PvP guild that is successful. I consider success to be known on the server as a PvP guild and have a good reliable rated battleground group (high rating). I didn't see this as a stretch, but as I'm finding it's hard to find footing in the "PvP guild" world if you have no "gladiators". People care about silly things like that. Because apparently only good players have that title. It couldn't be that there are good players who have been PvE this entire time and are finally trying PvP.
My friend, Alarguss, is in charge of setting it up and recruiting. He has asked my help in recruiting and I have copied his macro for recruitment. Here it is:
<Windfall> is a PvP guild looking to fill the rest of our Rated Battleground core group. Still currently looking for active hardcore PvPers looking for rated BG's and arenas. PST for more info!
It's not that bad. However, we hardly get any whispers from this. One word sticks out to me in this message though. Hardcore. What does hardcore say to the public? Because to me hardcore says living, breathing, eating PvP. Like if you don't have full PvP gear there's no way we'd even look in your direction in terms of recruitment. Like if you had never been above a 2k rating in arenas you don't deserve to exist near us. I guess I wouldn't say elitist, but just crazy dedicated/serious. I might have a jaded perspective, but this is what I think when I see that word, and I can't be the only one.
This isn't how my guild is though. We hardly have any people, we aren't doing anything organized right now due to lack of numbers, and no one in my guild has ever been a really huge arena fanatic. So whenever we do get recruits, they leave very soon after. So I wanted to change the style of recruiting to get more numbers. I have been a guild leader for many years and I know the best way of recruiting is to get a broad range of players than sort from there. So I made a new recruitment message:
<Windfall> is a casual PvP guild looking for active PvPers to fill our ranks so we can start rated BG's and guild Arenas. PST for more info!
Without even thinking I went to the opposite side of the world and used the dreaded C-word: Casual. This wouldn't be a bad thing if people didn't ruin that word. In the past if I've ever even mentioned my guild to be casual I get a wide variety of people I don't want.
There's a good kind of casual and a bad kind of casual. The bad kind of casual is unreliable, because making raid/BG times reliably is taking this game "too seriously". The bad kind of casual doesn't see whats wrong with passing on participating as a guild in mandatory raids or rated BG's to play their alts. The bad kind of casual doesn't take time on their own to improve their gear, and only waits for organized guild events to get geared. These examples are real from my experiences in the past.
This is the kind of player that gets attracted to casual guilds. This is not to say all casuals have this mentality, but a majority of them do. So how do I describe a guild that wants to be in the middle of hard core and casual in 255 characters (To fit in my recruitment macro)? A better question, what word could we use to describe this?
Do we even need to make a new word? Yes. If we didn't we'd have to somehow change a public's definition of hardcore and casual. This would be impossible. It would be like trying to get me to play an alt. It's just not happening. The only reason there's a problem is as I've noticed over time people would rather focus on the negatives over the positives, I mean even I did it earlier in this post. Instead of paying attention to the fact that not all hard core players are elitists, or that not all casual players are terrible, a majority of us remain ignorant to the fact that there are good players of both categories.
I know what you might be thinking; why does this matter? Well it shouldn't. But as I've seen it matters to the general public, and as much as I try to portray how it shouldn't matter what other people think of you and play how you enjoy playing, I have to worry in this case. Why? Well because where do you think I have to recruit from? Ah yes, the public.
So how do I fix my problem? I think I might have a solution:
<Windfall> is a PvP guild looking for active PvPers to fill our ranks so we can start rated BG's and guild Arenas. PST for more info!
Removing the buzz words could possibly help. Would it mean the people that respond will be the exact kind of people I look for? No, but it's a start. And I guess that's one of the jobs of being the guild leader; having to sort through all the people to find the pieces of the puzzle that fit just right. Or having to take a wrong piece and fix it until it almost fits until you find the missing one.
However can we fix the problem in general? It would take a while but I don't see why not. Making hardcore less powerful and "scary" of a word would just take a few players to just calm down, take a deep breath, and stop berating players if they even think about doing something wrong. Or casual players to just stop using "casual" as an excuse to not try harder. These kinds of people are the exception currently, but if enough people change the ways of the stereotyped hardcore and casual players it'll become the norm. Than a tidal wave of change would happen in the player-base.